The joys of advertising are endless – great ideas, fun projects, creative people, travel and all the behind the scenes work that goes into one project. I love my job, I love my co-workers, I love the production of a job, I love the traveling and I truly enjoy the “behind the scenes work” or as we call it “the making of”. With all these perks, there are also always projects that seem to take an eternity. One ad – 1 year and 4 months. The original idea was strategized and concepted in February of 2007. This idea was an instant favorite in-house, specifically for this client. Through the course of work, ideas changed, and different materials were produced, but when you have a gem in your back pocket – sometimes, just sometimes the client remembers and reverts back to the original.
I am so proud to say it has been produced. Not exactly as first concepted, but who can complain when an idea that has been loved internally is produced for outside viewers?