“We Mean Business” – I mean interesting!
Coming from a marketing background where business models and plans, visions and missions, logos and aesthetics all make or break a business… I am seriously interested in this show. I love the concept of experts reviewing small businesses and helping to re-vamp and re-launch what could be a beautiful little gem to a community. One, I am pleased that there is attention being paid to small businesses in communities and an effort is being made to see them succeed. Two, I enjoy seeing the pre and post business as it truly is a business make-over. From the design of the structure to the organization of the technology… What an interesting process. Of the three shows I watched, all the business owners truly created something special, they just couldn’t launch it quite right.
The three hosts – Bill Rancic “The Entrepreneur”, Peter Gurski “The Designer” & Katie Linendoll “The Tech Guru” are fabulous to watch in their element. All three truly up-root and re-define the businesses, clearly driving the owners to the vision that is seemingly still stuck in their heads… Bill gets to the guts of what is wrong and where the fixes need to take place, coaching the owners along through the process. Peter classes up the joint, bringing usually clustered environments to an inviting and comforting state. And Katie organizes the business from top to bottom ensuring speed in the point of sale process and organization in the business model.
A great way to spend 30 minutes when available.