Top 10 Alternatives to Last Touch Attribution (LOL) I am a proud girlfriend. Very proud… Where work and personal do not usually cross on this here blog, today it does. For very good reason. The industry I work in is unique, intense, fast paced, growing and expanding & an industry full of promises on return. The internet makes everything trackable, however, marketers (including myself) are always seeking data to associate to the dollars spent and forget the good old days of newspaper ads, radio spots and billboards (tracking wasn’t so easy). So here it is… Read away. This article brings humor to the age old issue of a Last Touch Attribution model in online marketing. Top 10 Alternatives to Last Touch Attribution (LOL) ENJOY!